![]() ![]() ![]() The ad campaign will also be complemented by print and digital creative launching throughout February.īrand Sponsorship with Sports Illustrated Swimsuit Launchįor the second year in a row, Schick Hydro is teaming up with Sports Illustrated to launch the much anticipated 2016 swimsuit issue via a fully integrated campaign inclusive of a social media contest and experiential consumer events in New York City ( February 15-16) and Miami (February 17-18). To help show off the sleek, smart technology of the new Schick Hydro 5®, a new Schick Robot Razor television commercial will begin airing nationwide February 15, featuring creative from J. Schick Hydro is supporting the launch of its newest razor with new advertising and integrated marketing programs to directly reach and resonate with the new and existing Schick Hydro 5 users, including: Same Signature Flip Trimmer: Some things are too good to change, so the new Schick Hydro 5 continues to feature the signature Flip Trimmer, which offers a unique design for those hard-to-reach places – just flip the top back to let all five blades touch the skin compared to a single edging blade on most razors.Bold New Color: Schick Hydro 5 brings back the same ergonomic handle with a comfortable grip and balanced feel – now with a sleeker, bolder look.Reduced Blade Span: The five Ultra Glide® Blades have been moved closer together, minimizing skin bulge between each blade to better protect against shaving nicks and cuts.Wider Guard Bar: Schick Hydro 5 redesigned the guard bar at the base of the cartridge to make it wider, to help better stretch the skin, providing a smooth shave with each stroke.Now featuring a wider gel dispenser, Schick Hydro 5 uses proprietary ingredients to pack advanced lubrication – with aloe vera and vitamin E – into the Hydrating Gel Reservoir that sets it apart from the traditional lubricating strips found on most razors today. Improved Hydrating Gel Reservoir: Schick Hydro delivers 40 percent less friction, reaching 80 percent greater surface area throughout your shave and hydrating skin up to one hour after you shave.Using patented technology, the NEW Schick Hydro® 5 cartridge offers improved features, including: "So our team worked hard to create and apply smart innovation to redesign some of our razor's best features such as the hydrating gel reservoirs, skin guards and even the color, to give guys a better razor designed with them and their various shaving and skincare needs in mind." "Most guys we talked to really just wanted a razor that could better protect them from daily shave irritation and offer them a more comfortable shave," said Anastasia Tobias, Schick Hydro Senior Brand Manager, Edgewell Personal Care. ![]()
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